Being Human the very well famous NGO of the hearthrob Salman khan is all set to launch its exclusive stores by feb 2012.
starting with a signature clothing line. Deals are in place for stores abroad, and a national roll out is on the agenda, according to Ms Kim Saldanha, Vice-President – Marketing, Customer Centria, the agency mandated to build the brand.

The official Web site beinghumanonline.com will be accompanying the launch of stores,exclusively selling the merchandise.
Currently the T-shirts are being sold through bookmyshow.com and the watches through beinghumanwatches.com.

Cotton World has sold around 65,000 Being Human T-shirts.Whereas Rotomac has launched a “Being Human” line of pens, ranging between Rs 20 and Rs 120.A collection of accessories are to be launched under the label after the stores are operational.

Speaking to Business Line The vice President-Marketing,Ms.Saldanha said that ”Being Human” is not like other NGOs asking for donation but a part of each purchase goes to a worthy cause supporting the underprivileged. Right now, it exists as different brands to different people, more so because it is promoted by a celebrity; a campaign to define the brand.

An extensive outdoor campaign has been planned, and will feature of course Salman Khan. Mandana Exports, which owns the rights to the clothing merchandise, will handle the retail presence, expansion and promotion,Said Ms. Saldanha.

 


Comments

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26/01/2012 11:07am

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